DIGITAL CULTURAL SIGNAGE OF TUNISIAN HERITAGE SITES AND BUILDINGS
Sector(s) : Private
Cost : 2 M€ / 1.5 MDT
Gouvernorate(s) : Ariana, Béja, Ben Arous, Bizerte, Gabès, Gafsa, Jendouba, Jendouban, Kairouan, Kasserine, Kébili, Large cities suburbs, Le Kef, Mahdia, Manouba, Médenine, Monastir, Nabeul, Scalable across Tunisi, Scalable across Tunisia, Sfax, Sidi Bouzid, Siliana, Sousse, Tataouine, Tozeur, Tunis, Zaghouan
CONTEXT
An attractive cultural and technological brand image for Tunisia
Potential for further development (virtual reality)
Constitution of decentralized know-how
Increase in monuments and sites visits, with positive economic results
DETAILED CONTENT OF THE PROJECT
Monuments and historical and archeological sites will be equipped with a signage system (40×40 cm plates) displaying a description and a QR code connected to a dynamic database. The project has been approved by the Ministries of Culture and Tourism. In numbers:
20 sites; 3000 plates; 1 mobile app and 5 years of implementation
A pilot phase including signage of painters and Sufi tourist routes in the village of Sidi Bou Said is ready for implementation.
EXPECTED IMPACTS
FINANCIAL ARRANGEMENT
Development and installation costs supported by the private sector (including sponsors and multimedia operators).
Direct return on investment direct through publicity fallout.
Indirect economic benefits through neighborhood businesses and commercial services for visitors (catering, crafts, tie-in products)